Creative Cube Company has been in business for a little more than a year now, and I chose to rebrand my site.
Beyond the design aesthetics of doing so, there are many reasons and ways to rebrand your business.
What is Rebranding
Rebranding is a change in your company’s marketing. You are marketing your business in a way that you haven’t done before. Another way to put it is that when clients and leads look at your business after a rebrand, you’re giving them an opportunity to see you in a new perspective.
This new perspective can be:
- A new product or service
- A major change in products or services
- A change in target demographic
- An update on your company’s success
In doing so, you give clients and leads a new reason to work with you.
What Pieces to Rebrand
Different pieces of your business’ marketing strategy can be rebranded.
- You can alter your logo to show how much your company has changed (ex: Yahoo has redesigned their logo this year).
- You can alter your website (ex: what I did with creativecubecompany.com / salesforce has changed its website at least 3 times in the last year and a half)
- You can update your marketing material design.
There’s many more, but they all have to have a reason for rebranding.
The reason I rebranded was to show that in such a difficult business climate, my business not only has survived its first year but also thrived in it. It’s important to show clients and leads how your business is doing.
Others may want to give clients and leads a new reason to work with them.
Rebranding takes lots of time to change your materials. It is expensive, and it could take a long time. Here’s a list of reasons not to rebrand and why.
- For the sake of rebranding: unless there’s a significant update in your company, rebranding just to give yourself a new look (without some milestone) is expensive and may not work with customers.
- For SEO: Your website will most likely suffer from SEO during the rebrand. You will need to rewrite the content and Search Engines will need to re-index your webpgage.
- For a minor product change: In adding a new product, there’s no need to rebrand. A small update to the website will be more than enough. Major changes and complete overhauls to your product line would be a good reason to rebrand.
- Adding a new demographic: Same as above. Unless you completely changed who the product is designed for, there’s no need to rebrand.
As always, if you have any questions or concerns, feel free to contact me at firstname.lastname@example.org